Presently, our Coffee distribution goes out to various parts of Gauteng, Kwa-zulu Natal and Mpumulanga. It competes primarily based our eco-friendly and energy efficient roasting and packaging processes, which reduces our turnaround time. Our future plans include developing our product range in the next 18 months and becoming HCCAP Certified to be a prominent roastery in South Africa.
The Market
We define our market as quality beverage consumption. The total market size was approximately 200tons in 2013, and is expected to grow by 10tons yearly. We currently hold 0.25% of this market and believe we can capture 5% of it by 2018. Some of our most notable customers are Cargo Motors, Unitrans, Club Motors Fountains BMW, Telkom Business Mobile, Corner café, café Destifano and various other facilities.
Competitive Comparison
We compete directly with commercial coffee roasters in South Africa. The price of their Gourmet roasted beans vary between R220 and R400 per KG. Our product is unique because it is roasted to order and we only use AAA grade Arabica Beans. We have a competitive advantage because of our low production cost, fresh products and excellent service. Our Gourmet roasted beans currently sell at R300 per KG. We anticipate new companies to enter this market.
Risk/Opportunity
The greatest risks associated with our business today are not having the relevant accreditation associated with the requirements of the corporate landscape in South Africa. We feel we can overcome these risks because of the opportunities coffee café has attained with large supplier groups and our only obstacle being accreditation. This comes in the form of the HCCAP Audit.
Management Team
Eric Walker Matthew serves as Chief Executive Officer and Managing Director, bringing over 34 years of leadership experience in sales, marketing, business management, and strategic growth. His vision for excellence, innovation, and customer-centric service has been instrumental in establishing Coffee Café Gourmet Roastery as a trusted provider of premium coffee products and solutions. Under his guidance, the company continues to expand its reach while maintaining its commitment to quality and craftsmanship.
Objectives
Our objective is to source and import high-quality coffee beans from coffee-growing regions across Africa for distribution to roasters and coffee businesses. By expanding market access for African coffee farmers, we seek to support sustainable livelihoods, promote economic growth within local communities, and celebrate the exceptional quality and diversity of African coffee.
